Mosaic of notes from the learning trip

Visual table summary of intuitive way of organizing some notes and materials during studies. Saki

Christmas FlashMob

Bonjour,

It is gonna be different, it is gonna be red and white, it is gonna be cosy and familiar -> Christmas FlashMob.

To succeed, we need to involved people, making them motivate.

How can we do that?

- Involved them, for instance teaching them the dance
- Create something unique -> Christmas FlashMob is not usual
- Bring people smiling, smile is contagious and give you envy to participate
- Doing an event well organized
- Keep the social networks updated
- Help people if they have question
- Offer some gifts for people who participate
- Convince our friends
- Give a feedback after the event -> Prepare a good video and put it on social medias.

If the FlashMob works good, people will share it because they will be proud of that.

Even if we have new team, I count on my last team to be united and promote this event.
Now we can not go back, we are on our way and we need to do it well.

#KeepSmiling #KeepMotivating #KeepLearning #KeepCreating #LeanInno #WorkInProgress

Au revoir

Thomas

Summarising W personnel motivation plan to increase and make better customer service spirit

When we feel confident and positive, we very often show and spread good energy to our surroundings. This is very important when working in customer service and sales environment such as department store is. Book that I read (Yhdessä menestymisen taito -Art of succeeding together by Kari Helin) give some ideas for example about motivating, planning things together and how important is constructive feedback. As a summary I feel that there are more things to think about and book motivated me well to learn more :)

Here ideas, that keeps coming up, the list is not complete, it has evolved during the course, it can be a guideline where the store can focus. They are also some of the main elements that customers appreciate according to our findings:

- Warmth during all phases and processes inside and outside the department store
- Customers expect smile, friendliness and happiness from all personnel
- Fulfilling a customers need under one roof is one of department stores essential reasons
- Create a long lasting good memory and build a bond to customers
- Professionalism, product knowledge and good customer service skills

What to do better?
- Dedication to serve better
- More smile and 100 % attendance to customers
- Exceed customers expectations
- More active personnel and happy selling
- More inspiring and even better working environment

STRENGTH COMES FROM OUR DIFFERENCE AND TEAM WORK

How to motivate?
- Find out motivation factors inside personnel
- Use DISC analyses to learn to work better in the team and find best suited positions for each, to teach people to understand their differencies in order to build better performance from mixing different personalities
- Use rewarding and reward people always honestly and fairly
- Management is an example that all personnel will follow, power of good and bad examples!
- Regular training and motivation hours organized inside the personnel to build team spirit also

These will help our lifes so that it is not like this, at least not towards customers ;)

But more like this to build strength and unity :)

Saki

New groups etc

Hi, long time no see! Since last time we had to change groups, which I found a bit odd at such a late moment of this course. We have already submitted an idea to the department store from our group, no answer still though. I also noticed that the new Innotaan group is moving forward with the Flshmob idea that we came up with duing last camp. Awesome! I think it's gonna be a really funny and nice event for both the participants and the "audience". The department store is already decorated in Christmas style so the flash mob will fit in just perfectly :). Not that much more thoughts at this moment!

//Sarina

Power of smiling in customer interaction

Yesterday we formed our new team SPIRITEAM with Thomas, Aymeric, Laura and Visa to continue the project. We had a relaxed and smiling afternoon discussions in the Cafe area after re-grouping.

In the evening I started to think about inner motivation factors and power of happiness as those are important elements in life, also when working individually and in the team. There are books about the team work and making things together, like Yhdessä menestymisen taito (Art of succeeding together) by Kari Helin, just starting to read that.

I love reading books, exploring data and as a result found something relevant concerning the project that I want to share. When reading about Sinek Simon and Why queston from the internet, there was a good video from speech of Ron Gutman and The hidden power of smiling. Here link to that: http://www.ted.com/playlists/4/what_makes_you_happy. There are also many other good pitches from different speakers, that might motivate us as, help us all working together and in this Project.

When thinking about creating a positive and inspirational environment inside W, these videos can be used to develop and plan a better long term leadership and personnel management culture anywhere. To build a smiling and motivated customer service mindset, the store can truly make miracles when boosting their sales and building a bond to customers. They can improve also everybodys confidence and motivate personnel inside the shop. This will expand wellbeing to the customers and eventually create our citycenter more emotionally alluring area to spend time and shop. To change mindset to smiling one really helps :)

Have a good weekend and let's continue learning. Saki

Thinking about Social media marketing and especially Blogging

There are several ways to do cost efficient social media marketing. One way is writing a blog. In blogs there are many issues that should be considered when operating them well. I try to summarize some simple thoughts, findings about blog as a marketing channel as Blog is quite popular at the moment:

BLOG
- Content is more important than outlook, you can of course play with the looks, but content matters
- Writing should be interested and answer to readers needs, not to just praise products or services
- Should be two ways channel in interaction, if it is only used to writers messaging and one way communication, it does not get the interest that it could and interaction don't really happen then
- Spread information about your blog, get attention to it through all social media networking channels
- Tittles are important, make them interesting, so people will read your writings, don't write too long
- Be open and direct, keep yourself updated in time, use humor and be yourself, don't pretend
- Be open to criticism and allow comments, write about things that you know and be interesting
- It's same as writing books, good writer will hook the readers to the contect and readers will espect more, with time they become fans and followers..
- Don't give up :)

Blogging for example about shopping, trends, consuming, urban lifestyle and fashion are nowadays very common, especially among younger women. W can use this to link both bloggers and blog readers to their services. In writing good and popular blogs, any people, not just marketing and lifestyle professionals, can emotionally create relationships and quickly attract many social media using people. Dept store can reach especially those young who otherwise would buy from other sources.

Some of the above ideas are from the interesting book called Netti mullistaa markkinoinnin writen by Jari Juslén. I think that in W case, it is important to first get potential customers attention and spread idea about W as a good place to shop, to do Christmas shopping under one roof and get consumers to know the offering. Only after those first steps they can start to consider W as one of the place to shop and then they might become customers. As already earlier figured out during our reseach, raising positive emotions and be inspirational environment, in all areas of interaction are big parts of this attraction increasing process.
Saki

Marketing channels

I was thinking about our idea to do the Flashmob in the department store and I asked around a little bit what people thought about the idea. Most people I asked were young, under 30 years old, and they all said that they think it's a good idea. Many pointed out that it's different and that it's something lively and funny that a lot of people can take part of.

I also googled around to look for marketing channels that are popular at the moment in marketing, and what really works. I found some interesting websites listing the top marketing channels 2014 etc. These were two of the pages I looked at:

- http://blog.sumall.com/journal/top-6-online-marketing-trends-pay-attention-2014.html

- http://www.colourmyincome.com/2014/top-marketing-channels-in-2014/

I've noticed that no matter where you look for information about modern marketing social media always comes up. That's also one reason why I think that if we plan the Flashmob well and people actually participate, it can be a really good source of marketing for the department store. Posting the video on social media, for example Facebook and Instagram, would make a lot of younger people see it and hopefully share it too on their profiles.

Doing this right before Christmas could remind people that this department store exists and that you can get a lot of different products from there so you don't have to run around in many different stores. One issue now is that people don't really think of this department store in particular when they are shopping, and that's why they don't go there. I think the Flashmob could solve this problem, at least for a while some other more long term solutions can step in.

Making the Flashmob a success requires that we put a lot of work in planning it so that it looks good and people think it's funny and therefore will share it on social media and talk about it with their friends and family.

/Mary