About events and happenings

Just came to my mind when thinking about cost efficiency and value for money in general: I think that costs are such important things in consuming and all shopping and many think with numbers and value things in their relationships to other things and make many kind of comparisons. Where to cut the costs? In marketing and advertising at least it should be the target to save money: for example to manage events and happenings in the store, regularly and to focused customer groups. Hosts for happenings are customer service personnel and store management naturally, no need to hire outsiders or assistance even and why not to use loyalty program information to easily access and contact, targeting those who store sees a potential buyers? As with all events, they all if well organized and combined with great customer service and some benefits and drinks or snacks increase sales, increase attractiveness, spread the word of mouth without extra costs, is natural way to create bonding and deepen the relationships, events and hosting special happenings make all communication and also team work, team spirit in the shops much better and all work easier! To get to know persons and clients is important in customer relationship building and management as well. These events can even focus on certain relevant issue and meet deeper needs and be into some tribal themes also, like charity or nature protection, music and dance, wine and chocolate, fashion shows and sparkling wines, meet other singles or meet international people etc. So events and at least weekly happenings, with targeted clientele, from tens to few hundred customers or even few thousand customers should be piece of cake to use in sales increase. All and I really mean all, personnel in the store must be instructed and motivated to sell, do and exceed in customer service and smile, be positive, help and assist clients if and when needed. It doesn't cost a dime or at least much either, so cheap & practical :)
Saki