Regarding the
store departments I think that there is not necessary to have a specific area
where we must locate our areas of childcare, but we can put them primarily in
major shopping centers (for example in France Printemps, Galeries Lafayette,
polygons or Antigones) and supermarkets (for example in France: Carrefour,
Auchan ... in the major cities). In fact it would be especially in places with
large crowds like the Christmas markets in Strasbourg or Paris with specific
exhibitions.
For events in
the city center should be that we can assemble and disassemble our center and
then have a building to accommodate children but I think the most convenient
and removable to have our space like that we can come and go without pay taxes
like a building. For this, we would need a logo and color code very special for
people to recognize us with a wink and always of course be well positioned near
to the events.
Initially, there
should be a removable concept and do not settle in one place, the time to
become known and then only if we see that the concept like then we can
establish ourselves in strategic locations seen previously (with heavy
traffic). But I think we should still keep a collapsible concept for ephemeral
events. Thereafter we can develop an agency home child care but it's just an
idea.
Relating to
consumer behavior, this can only be good for shopping or errands without the
kids because it takes time and it is the time spent at home. Thus, the person
is not constantly disturbed by children and can buy more (without distraction
and increase the average basket).
Emeline
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