Tuesday, October 7, 2014

Problem list

- Growing internet sales challenge
- buying cosmetics habits are changing
- long slowdown, now 5 years
- shop in shop problem
- losses
- communications and marketing style not attractive
- brand image old and boring
- confusing interior design
- bonus card and loyalty is common
- small average purchase
- non surprising
- not enough easy access / 5 entrances around the groundfloor

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