Frank Eliason: “At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business”

My book, “At Your Service: How to Attract New Customers, Increase Sales, and Grow Your Business” is a book really interesting and with it you can focus on what you really need, customers, employees and the environment of your company. In addition, we are told that we must really take into account the technology and social media as they have become very easy to use and they allow to gain easier information through customer feedback about the products and services.

This book also explains the importance of creating a corporate culture and feels that this customer contact that gives a strategic advantage to the company compared to its competitors. In addition, it is also important to create a community of customers around the brand or company and that these two items together can increase and improve the customer experience in your business.

So with this book i learned lots of things such as: how we can create an environment where Customers want to share their story, how we can identify the value where your customers are talking, how we can guide passionate employees in the right direction to they can become excellent ambassadors for your brand and the different process to create guidelines to building scalable intimacy, where employees or a company create a personal connection to a customer. To attract new customer who subsequently become faithful customers we need to implement strategies that will allow us to move forward step by step to success.

Emeline