On Monday afternoon and evening we went already towards the results and solutions, today on Tuesday we returned to the basics, to the customer and to their needs and to the discovery plan phase.
Yesterday was relaxing, team work oriented and peaceful. Good start and happy feelings flourished.
Everybody in our team was in good mood, which is very energising and encouraging in my opinion. We are still all in good, result driven and positive mood, but maybe today more peaceful, tranquille and thinking now our project and customers still hidden and to us unknown things more deeply.
We went in the start maybe too much ahead and did not think the problems and customer needs enough. Excitement, need to achieve something and I ques that also internal pressure to produce usable and practical solutions was strong.
Here some summaries and lists of what we have gathered.
Here thought about adversiting:
- now neutral and non unique, plain and non emotionally very strong
- living in the past and doing things like all others tend to do
- is 3+1 days too plain and plan B type of campaign, it feels basic and not interesting enough
- what to do to raise emotions, impress and seek customer satisfaction..
- now living on tradition and according to the past and old, existing knowledge, but not using all information that is collected from the customers
About Social media:
-instagram during campaigns more often, but usually only weekly, not often enough, 3 times a day: morning, afternoon and evening
- product information with prices and discount shoud be visible
- non emotional and non feeling oriented pictures in facebook
- fashion and cosmetics = esthetics is their theme now
- no opening hours mentioned, should show them! They are long during week and should be shown actively!
Word of mouth
- updated and new mens brands that are now very trendy, this is good, but need visibility
- now modern style kind of clashes with traditional memories that customers have on the store
- mixing feelings about the building and architecture, but it is where and what it is, existing fact hm..
- cut down service level, quality level down image, what is customer satisfaction towards service?
Past experiences:
- now more confusing layout and inside areas
- used to be known for the good service and family and conservative safe place where to buy
- inside a bit difficult to navigate, especially in ground floor
Expectations:
- Get the good old times back
- keep traditional and reliable department store
- young customers expect sexiness, nice feelings, happiness, fashion, trendiness and appreciation
- much more good and positive feelings, emotions and experiences make a succesful dept store!
What to do to promote:
- photo competition
- changing exhibitions (weekly better that monthly to make customers come in more often, regularily)
- weekly pop up stores to use existing space and develop to to new concept, be first one and become a trendsetter and example what customers and others want to follow
- become a brand and talent finder, new products and services
- increase fashion professional image
- manage events and happenings
- champagne sunday was already, good but needs more: icecream saturday, beer friday and such
- singles meeting hours and areas to date and get customers together
- spinning bike idea, where customers can make electronicity to the store and save the world, step by step
- increase ecological ideas
- use farmers to promote their products
- organic touch and attitude
- BIG parade idea, "think like pride parade"
- stylist
- shopping assistant
- valet parking for big spenders it's free, as parking also
- vip shopping days
We though quite a bit about the floors, departments, practicalike, men-women things inside shop, how to attract men to come directly to the menswear dept, without going trough womens or cosmetics areas, how to bring masculinity to attract men to shop. There was, is something to chew and think..
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