Customer Loyalty

The author of my book, Jill Griffin, “Customer loyalty: how to earn it, how to keep it”, explain “more thought and preparation goes into how to get the telephone to ring (strategy), than what to do once it rings (execution and implementation).” And the customer loyalty is a hard concept and this is not easy to apply in reality.

Chapters are based on key points, including turning first-time buyers into repeat customers, preventing customer loss, and recovering from customer loss. Each chapter offers steps to follow, a succinct summary of main points, and ready-to-use tools for getting started. She uses actual examples to describe whom a company should target, how to find qualified prospects, and how to turn customers into company advocates. She explains also that the business only have two roles, getting new customers and keeping the old ones but sometimes winning them back. This book helps to put in place strategies to detect weaknesses and thus maximize, optimize, and fully realize your opportunities.

So, I think it is a great books to discover and find new strategies and explore new ideas to attract and keep customers whatever the target and the market. Moreover, we can compare what we do and how and the mall with what there is to score in the book and thus find weaknesses and threats but also new things to explore.

Emeline