Morning planning and throwing ideas at the camp

We started the 2nd Innocamp yesterday, had a good balanced start. During the night we slept well.
Our team has been thinking mostly short term solutions towards 'Student customer persona' here as we kind of figured out quite a bit already before the camp about important things concerning the long term approaches using NABC.

Now we are with Thomas being a main planner, blueprinting a Flashmob event for dept. store. It is something totally new and would spread happy, positive, emotional and inspirational feelings. To participate the shop personnel would be important, so that also the team spirit, we together feeling will grow as a result.

Marketing channels has been one important area where we have been concentrating during short term solution, as it would bring results quickly without drastic and costly changes inside the dept. store.

For example Facebook, Instragram, Twitter, videos, photo competitions online and social happening would be main elements in social media together with low-cost querrilla marketing towards Students.

We will be posting more news, pictures and ideas later on - keep on inspiring and energy flowing :)