Thinking about Social media marketing and especially Blogging

There are several ways to do cost efficient social media marketing. One way is writing a blog. In blogs there are many issues that should be considered when operating them well. I try to summarize some simple thoughts, findings about blog as a marketing channel as Blog is quite popular at the moment:

BLOG
- Content is more important than outlook, you can of course play with the looks, but content matters
- Writing should be interested and answer to readers needs, not to just praise products or services
- Should be two ways channel in interaction, if it is only used to writers messaging and one way communication, it does not get the interest that it could and interaction don't really happen then
- Spread information about your blog, get attention to it through all social media networking channels
- Tittles are important, make them interesting, so people will read your writings, don't write too long
- Be open and direct, keep yourself updated in time, use humor and be yourself, don't pretend
- Be open to criticism and allow comments, write about things that you know and be interesting
- It's same as writing books, good writer will hook the readers to the contect and readers will espect more, with time they become fans and followers..
- Don't give up :)

Blogging for example about shopping, trends, consuming, urban lifestyle and fashion are nowadays very common, especially among younger women. W can use this to link both bloggers and blog readers to their services. In writing good and popular blogs, any people, not just marketing and lifestyle professionals, can emotionally create relationships and quickly attract many social media using people. Dept store can reach especially those young who otherwise would buy from other sources.

Some of the above ideas are from the interesting book called Netti mullistaa markkinoinnin writen by Jari Juslén. I think that in W case, it is important to first get potential customers attention and spread idea about W as a good place to shop, to do Christmas shopping under one roof and get consumers to know the offering. Only after those first steps they can start to consider W as one of the place to shop and then they might become customers. As already earlier figured out during our reseach, raising positive emotions and be inspirational environment, in all areas of interaction are big parts of this attraction increasing process.
Saki