MODERN DEPT STORE VISION that was visualized by Saki and Émeline in the camp yesterday
POSSIBLE AND MORE THAN POSSIBLE FUTURE MEGATRENDS, which not all are directly dept store related, but should be remembered and given a thought when thinking about the mission :)
ECOLOGY. DEEPENING GLOBALISATION, INDIVIDUALISM, NETWORKING AND HEALTH
BIODIVERSITY, HIGHER VALUES, ENVIRONMENT & SUSTAINABILITY, VEGETARIAN DIETS, SUPERFOOD, COLLECTIVITY, ELITISM, FRESH AIR, NATURE, BIO- & NANOTECHNOLOGY, URBANIZATION
SOCIAL RESPONSIBILITY, NEW TECH RELATED WAYS TO INTERACT, GROWING APPRECIATION TOWARDS LAND AND SEA MASSES
CURRENT SITUATION VALUEMATCHING PICTURES FOUND AFTER DIALOGUE WALK
We did made a longer presentation and planning quite a bit already before the camp, but during the camp I feel that we went back to basics, tried to find focus, still throwing ideas to the air, brainstorming and catching some of ideas and connecting them. Some ideas went to the thrash bag, but some were simplified and new short term solutions were planned.
Personally I did not noticed before pitching yesterday that having a young, fresh, smiling and handsome men to serve women in the ground floor might not be so good idea, as it might distract some of the existing customers as usually men don't know so much about the cosmetics and women's fashion and clothing. Men can attract possibly students, girls and young women 20+ more, but do they make them buy and what about the other customers? This we should maybe have noticed before pitching, but I feel that it was good to say that particular pop up idea also, as sometimes you need to play with an idea for a while before noticing all connection points. I feel personally after this morning that it's especially important to evaluate and analyze W success factors and challenges more and of course use available data more in planning. I also see that there is so much more to learn and it's not possible to forecast happening in the future. Seeing and sensing this gives more energy and helps me in understanding, not in just this very interesting project and course, but in everything.
Otto did a new and different, simple and original summary of our ideas with program Prezi, he went today to represent our international Innotaan team and present our solutions it to the W director. For me it was fascinating and new thing to see this program in use instead of usual PowerPoint. I like this. https://prezi.com/jhnqwrfj0dsc/sokos-wiklund/?utm_campaign=share&utm_medium=copy . Let's see what will be dept store directors reaction to our proposals for the energizing ideas of Flashmob awaken, coreography modeled and developed under Thomas and Aymeric. It's a team spirit and inspiring new way to both raise the young customers awareness, interact in social media and also to raise enthusiasm level of shop personnel. Make all share the good feeling, participate in common experience and share it in social media, to make viral marketing!
From other teams I feel that I learned a lot also, it felt especially good that some were concentrating to ECO solutions as I think that sustainability, downshifting in material consuming and nature friendliness are all the time becoming more and more important elements in our global world. They are already trend but not for all as some are more idealistic, some more materialistic in their consuming and lifestyle ways. But those are possible megatrends and there is a lot of good in them.
That was a short summary after our camp. Have a great weekend, relax, enjoy & see You next week!
Saki
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