Marketing channels

I was thinking about our idea to do the Flashmob in the department store and I asked around a little bit what people thought about the idea. Most people I asked were young, under 30 years old, and they all said that they think it's a good idea. Many pointed out that it's different and that it's something lively and funny that a lot of people can take part of.

I also googled around to look for marketing channels that are popular at the moment in marketing, and what really works. I found some interesting websites listing the top marketing channels 2014 etc. These were two of the pages I looked at:

- http://blog.sumall.com/journal/top-6-online-marketing-trends-pay-attention-2014.html

- http://www.colourmyincome.com/2014/top-marketing-channels-in-2014/

I've noticed that no matter where you look for information about modern marketing social media always comes up. That's also one reason why I think that if we plan the Flashmob well and people actually participate, it can be a really good source of marketing for the department store. Posting the video on social media, for example Facebook and Instagram, would make a lot of younger people see it and hopefully share it too on their profiles.

Doing this right before Christmas could remind people that this department store exists and that you can get a lot of different products from there so you don't have to run around in many different stores. One issue now is that people don't really think of this department store in particular when they are shopping, and that's why they don't go there. I think the Flashmob could solve this problem, at least for a while some other more long term solutions can step in.

Making the Flashmob a success requires that we put a lot of work in planning it so that it looks good and people think it's funny and therefore will share it on social media and talk about it with their friends and family.

/Mary